(ET, Wednesday, August 1, 2018) – She said she was leaving ‘TODAY’ to spend more time with family—but NBC’s golden host may actually have bigger things in mind.

Savannah Guthrie, the 46-year-old star of ‘TODAY’ has shocked us all stepping away from her duties. In recent developments, the Today co-anchor revealed that she would be putting more time into her beauty business now that it’s grown so fast. She’s a serial entrepreneur at heart and it’s just in her nature to focus on this once in a lifetime opportunity. She really never expected it to get so big, and NBC is not happy with her splitting her time up. According to sources, NBC made Savannah decide on which direction she was going to focus on in the future. Being so turned off by the reaction of NBC and their Power Move she has decided to pursue her new skincare line and dream.

The project Savannah is referring to is her wildly popular anti-aging skincare line LivaDerma Serum. The host has spent the past two years developing a line of highly potent and effective anti-aging products that she claims are the solution for those who don’t want to resort to plastic surgery.

Her product LivaDerma Serum sold out within ten minutes when first launched and it seems the world cannot get enough of the benefits and results.

Savannah even admitted that plastic surgeons are furious with her after noticing a large decline in patients since LivaDerma Serum was launched on the market.

“Users of LivaDerma Serum are experiencing anti-aging results that before now were only possible through surgeons. It’s obviously a much cheaper, easier and safer alternative and because of that plastic surgeons are finding it harder to book patients for botox injections and face lifts.”

Having a crowd of angry plastic surgeons is a glowing endorsement for LivaDerma Serum, but Savannah has been proactive in getting LivaDerma Serum into the hands of those who need it.

While working on TODAY she gifted her fellow co-hosts with LivaDerma Serum products and made sure every guest was given a sample of the cream. Since then she has cultivated a huge celebrity clientele who are regularly reordering the products.

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